Resources

Make the next program decision with more confidence.

Use practical guidance to design stronger incentives, partner experiences, enablement, and commercial measurement.

Tell us about your partner program See how Sepals works

Audiencewho should act

Behaviorwhat should change

Economicswhy it creates value

Evidencehow impact is proven

Featured solutions

Learnings from our customers.

Practical solutions shaped by customer programs across channel growth, renewals, retention, and connected workflows.

SaaS growth4 minute read

Turn renewals into a growth motion

Align renewal and account teams around retained revenue, healthy adoption, and expansion—without rewarding short-term wins that weaken the customer relationship.

Read the guide Construction channels4 minute read

Build channel momentum from distributor to jobsite

Connect manufacturers, distributors, contractors, and offline purchases with incentives that are clear to participants and measurable for the brand.

Read the guide Sales retention5 minute read

Keep your best reps—and the revenue they carry

A transparent, attainable incentive program can protect pipeline continuity, reduce avoidable frustration, and keep strong sellers focused on progress.

Read the guide Workflow integration4 minute read

Put incentives where sellers already work

Use timely notifications, progress updates, and campaign prompts inside the communication tools sellers already open every day.

Read the guide

Case studies

See the program behind each measurable result.

01 National electric distributorTargeted promotion days increased customers, units sold, and revenueConnected B2B loyalty and promotion program 35–40%increase on promotion days versus prior-year averages

The distributor moved from a basic rewards program and spreadsheet-heavy administration to an integrated B2B platform connected to its ERP and customer portal. The team gained configurable earning rules, real-time transaction data, targeted promotions, and automated rewards fulfillment.

35–40%increase on promotion days versus prior-year averages

$90K+incremental sales for each $4K in promotion spend

15–20+promotions per year after starting from zero

The challenge

The existing provider offered limited functionality, no analytics or automated reporting, and no configurable points rules.
Staff manually reviewed data, distributed points, and fulfilled rewards, making it difficult to understand program impact in real time.

The approach

Integrate the program securely with the ERP so member transactions could support real-time analysis.
Use single sign-on with the customer portal so members could join, view balances and earning opportunities, and redeem rewards.
Configure earning and bonus rules by customer group, hierarchy, product, brand, and category.

Program design

Connected systems

ERP integration and single sign-on linked program activity to the systems already used by the business and its customers.

Configurable incentives

Points and bonus rules reflected customer segments, hierarchies, products, brands, and categories.

Targeted promotions

The team could build, test, and manage customer-growth and product promotions for defined member groups.

Automated rewards

Redemption and fulfillment moved from manual administration to a curated catalogue with automated processing.

Results

Promotion days produced a 35–40% increase in the number of customers buying, units sold, and total revenue compared with the previous year's averages. The source also reported more than $90,000 in incremental sales for each $4,000 spent on a promotion.

02 Signia AspireA relationship-led program increased member growth and recurring engagementConnected customer engagement, learning, and rewards +15%unit growth among Aspire members in the latest 12 months

Signia modernized Aspire so customers could reach tools, resources, benefits, learning, and rewards in one place. Segmentation and personalization gave the program more ways to recognize different customer types and behaviors.

+15%unit growth among Aspire members in the latest 12 months

87.3%recurring engagement rate

1connected destination for tools, resources, and benefits

The challenge

The in-house program offered limited insight into customer behavior and engagement.
Rewards were difficult to personalize, redemption was inefficient, and the program was not making full use of marketing and communication opportunities.

The approach

Segment customers by tier, purchase history, and user type so rewards, promotions, and communications could be more relevant.
Build a custom rewards catalogue, simplify redemption, and connect marketing co-op support to the program.
Integrate learning so members could earn for courses and certifications.

Program design

Dynamic segmentation

Different customer groups received relevant offers, incentives, and communications.

Strategic rewards

A custom catalogue and simpler redemption made the value exchange easier to manage and use.

Learning integration

Courses, certifications, and exclusive content became recognized engagement behaviors.

Branded operations

A modernized interface, automated communications, and improved data insight supported ongoing management.

Results

The source reported 15% unit growth among Aspire members over the latest 12-month period and an 87.3% recurring engagement rate, together with stronger customer satisfaction and new-business opportunities.

03 HON HONORSA complex dealer incentive program moved to real-time dataDealer and distributor sales incentive program 12%reported incremental lift after migration

HON HONORS supports dealer partners and distributor sales representatives who influence which workplace-furniture products reach customers. The modernization connected tiered incentives, sales data, targeted promotions, communications, and field visibility in one operating model.

12%reported incremental lift after migration

4sales incentive tiers

Real timeAPI-driven sales and participant data

The challenge

The program needed to integrate multiple data sources, support complex rules and tiered incentives, and modernize the participant experience without disrupting participation.
HON also needed a foundation that could evolve as program structures, brands, and field-team needs changed.

The approach

Configure four tiers with increasing payout percentages based on allocated sales volume.
Integrate sales allocations and participant data so earnings could be calculated accurately across roles, regions, territories, and dealer groups.
Replace periodic batch processing with continuous API-driven data, triggered communications, territory dashboards, and targeted promotions.

Program design

Complex incentive logic

Tier rules, payout percentages, participant roles, and sales allocations operated in one program.

Explainable progress

Participants and field teams could see sales, participation, thresholds, and relevant milestones.

Behavior-driven communication

Triggered emails covered onboarding, threshold alerts, and allocation reminders.

Portfolio consolidation

A second brand program moved onto the same foundation with shared architecture and lower operational overhead.

Results

The source reported year-over-year increases in allocated sales and a 12% incremental lift after migration. Distributor sales representatives also said the program influenced product recommendations.

Your next program

Make your incentive spend work harder.

If you want a similar result from your incentive spend, tell us about your program. If you’re not ready yet, we can help you design your program using the planning library below.

Tell us about your program Explore the planning library

Planning library

Start with the questions that shape a better program.

These practical topics help commercial teams align before selecting rules, rewards, communications, or technology.

Program brief

Define the growth behavior

Separate the commercial outcome from the participant action that can realistically influence it.

Name the growth constraint
Choose an observable behavior
Set a credible time horizon

Audience map

Understand every participant

Identify who performs, influences, validates, funds, and benefits from the program.

Map roles and relationships
Surface competing motivations
Design relevant journeys

Business case

Model the economics

Connect incentive cost, expected lift, margin, breakage, and operational effort before launch.

Set a baseline
Model investment and lift
Define decision thresholds

Data readiness

Plan the evidence

Confirm which transactions and participant signals are available—and how reliable they are.

Inventory systems and owners
Plan validation workflows
Choose attribution logic

Launch readiness

Remove participation friction

Make eligibility, progress, proof, rewards, and support clear from the participant’s point of view.

Simplify enrollment
Explain the value exchange
Test critical journeys

FAQ

Answer stakeholder questions

Align internal teams on platform fit, implementation, integration, security, and success measures.

What Sepals replaces—or does not
What a typical launch requires
How outcomes are measured

Your partner program

Tell us about your partner program.

We’ll show you how to use Sepals to implement it, track participation, and measure its success.

Tell us about your partner program